Introduction:

The same title of the well-known collage was made in 1956 by the British artist Richard Hamilton, known as the Father of British Pop Art. Hamilton collected symbols from the newly dominant consumerism, led by the US and seen in the UK, and integrated them into a piece of the collage. The work shows how British lifestyle has been dominated and interchanged with it, implying a subconscious fear in post-war Britain. The title of the work ironically questions: Just what is it that makes today's homes so different, so appealing?

Here, Yoshida refers to the Hamilton’s work to make updated versions. He is creating identical collages, existing under different cultural backgrounds at the same time. The work therefore, aims to question the quality of cultural homogenization under global consumerism. 

In order to make the collages, Yoshida carefully researched and decrypted Hamilton’s collage; its composition, and the sources of information that comprise it. As a result he created a chart of questions.

All the collages are based on the answers to those questions.